Aawaz, Spotify sign global licensing deal for Hindi audio shows

Aawaz, Spotify sign global licensing deal for Hindi audio show

Aawaz  has announced a licensing arrangement with Spotify, the world’s most popular audio streaming platform. Hundreds of millions of Spotify listeners will now have access to 100 hours of audio originals, podcasts and audio shows from the Hindi repertoire of aawaz.

The licensing arrangement will make the best shows of aawaz available on Spotify. Quantitatively, this is 48 different audio shows and podcasts – from genres across comedy, stories, horror, spiritual, lifestyle, and entertainment – spread over 700 episodes and 6000 minutes of high-quality audio content in Hindi.

“We are elated to partner with Spotify through this global licensing arrangement that brings the best of aawaz to Indians and Indian diaspora around the world. At aawaz, we have the largest audio originals in Indian languages. This partnership brings a sliver of aawaz, but nonetheless our best to the world’s most popular audio streaming platform, and we are sure their listeners would be pleased to hear our content”, says Sreeraman Thiagarajan, cofounder and CEO of aawaz.com.

Some of the aawaz shows that will be available on Spotify are ‘Standup Comedy Rehman Khan ke Saath’, ‘Manto Ki Kahaniya’, ‘Swami Aur Uke Dost’, ‘Lalan Chala America’, and ‘Anabel’.

Your thoughts, please