Media News, Analyses on Media, Media Advertising Industry

EXCLUSIVE YEAR-ENDER CONTENT

Digital

EXCLUSIVE | Tarang Chandola, CWAT Apps: Making the most of it [Year-Ender 2020]

Radio

EXCLUSIVE | Indira Rangarajan, Mirchi: How 2020 changed the soundscape of our lives [Year-Ender 2020]

Public Relations

EXCLUSIVE | Sandra Stahl, jacobstahl: A year of big losses and small wins [Year-Ender 2020]

Public Relations

EXCLUSIVE | Kavita Lakhani, Lintas Live: Nothing lasts forever – thankfully! [Year-Ender 2020]

Media

EXCLUSIVE | Amit Khanna: A Year of loss and some gain [Year-Ender 2020]

FEATURED

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Digital

Arth – A Culture Fest to commence in Kolkata on February 27

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Television

Ind-Eng first Test delivers highest opening day reach since 2019; 3.8mn* AMA

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IPL 2021

Fans take centre-stage at IPL auction 2021 with Delhi Capitals’ engaging initiatives

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OTT

Amazon Prime Video unveils trailer of animated series ‘Invincible’

LeaderBrief

EXCLUSIVE | Murtaza Bakir, Mintel: We are in the Next Normal

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LeaderBrief

Patrick Collister of The Caples Awards on a new idea in advertising awards shows: Free.

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<img width="100" height="70" class="entry-thumb" src="https://i1.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Arth-–-A-Culture-Fest-to-commence-in-Kolkata-MediaBrief.jpg?resize=100%2C70&ssl=1" srcset="https://i1.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Arth-–-A-Culture-Fest-to-commence-in-Kolkata-MediaBrief.jpg?resize=218%2C150&ssl=1 218w, https://i1.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Arth-–-A-Culture-Fest-to-commence-in-Kolkata-MediaBrief.jpg?resize=100%2C70&ssl=1 100w, https://i1.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Arth-–-A-Culture-Fest-to-commence-in-Kolkata-MediaBrief.jpg?zoom=3&resize=100%2C70&ssl=1 300w" sizes="(max-width: 100px) 100vw, 100px" alt="Image-Arth-–-A-Culture-Fest-to-commence-in-Kolkata-MediaBrief.jpg" title="Arth – A Culture Fest to commence in Kolkata on February 27" />

Arth – A Culture Fest to commence in Kolkata on February ...

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<img width="100" height="70" class="entry-thumb" src="https://i0.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Ind-Eng-first-Test-highest-opening-day-MediaBrief.jpg?resize=100%2C70&ssl=1" srcset="https://i0.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Ind-Eng-first-Test-highest-opening-day-MediaBrief.jpg?resize=218%2C150&ssl=1 218w, https://i0.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Ind-Eng-first-Test-highest-opening-day-MediaBrief.jpg?resize=485%2C343&ssl=1 485w, https://i0.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Ind-Eng-first-Test-highest-opening-day-MediaBrief.jpg?resize=100%2C70&ssl=1 100w, https://i0.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Ind-Eng-first-Test-highest-opening-day-MediaBrief.jpg?zoom=3&resize=100%2C70&ssl=1 300w" sizes="(max-width: 100px) 100vw, 100px" alt="Image-Ind-Eng-first-Test-highest-opening-day-MediaBrief.jpg" title="Ind-Eng first Test delivers highest opening day reach since 2019; 3.8mn* AMA" />

Ind-Eng first Test delivers highest opening day reach since 2019; 3.8mn*...

Urban Essentials launches all natural pet grooming range — Pawsh

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EXCLUSIVE | Tarang Chandola, CWAT Apps: Making the most of it...

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Aparajitha organizes webinar on ’60 Minutes Compliance’

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Apollo Hospitals and Anatomiz3D to establish Hospital 3D-printing labs in India

PODCAST: THE MASTERS VOICE

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LeaderBrief

EXCLUSIVE PODCAST | Raj Nayak of House Of Cheer on the...

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EXCLUSIVE PODCAST – MVS Murthy, Head Marketing, Digital, Corp Comm –...

image-Jacob Benbunan on The Master's Voice Podcast with Pavan R Chawla MediaBrief BZSP master

EXCLUSIVE PODCAST: Jacob Benbunan on rebranding a news conglomerate – the...

image-The-Masters-Voice-Podcast-MediaBrief-Suveer Bajaj and Pratik Gupta of Foxymoron-with Pavan R Chawla

EXCLUSIVE PODCAST: Suveer Bajaj and Pratik Gupta of Foxymoron

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EXCLUSIVE PODCAST – Abraham Thomas – CEO 92.7 BIG FM: ‘Radio’s...

image-featured-Megha-Tata-on-The-Master's Voice Podcast with Pavan R Chawla on MediaBrief

EXCLUSIVE PODCAST: Megha Tata, Managing Director South Asia – Discovery, on...

image-vivan sharan and farah bookwala on THE THE MASTER'S VOICE WITH PAVAN R CHAWLA MEDIABRIEF PODCAST EPISODE 14

PODCAST: Body blows to television broadcast in India – Vivan...

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Swaroop Banerjee of ZEE Live is on inaugural episode of new...

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EXCLUSIVE PODCAST: Rohit Paranjpe, Co-Founder & CEO – Sugarbox India

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PODCAST – Vallabh Bhanshali of Desh Apnayen Foundation on ACTIZEN and...

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PODCAST | Sandra Stahl – thought leader in strategic communication; Co-Founder,...

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PODCAST | Prathyusha Agarwal, Chief Consumer Officer – ZEE: Soul To...

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PODCAST: Akash Banerji, Business Head AVOD – VOOT on The Master’s...

OTT

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Amazon Prime Video unveils trailer of animated series ‘Invincible’

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PVR — Some respite from pandemic woes, but OTT overhang persists: Motilal Oswal

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Shahid Kapoor to make digital debut with Raj and DK’s Amazon Prime Video series

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Psychological thriller ‘Antebellum’ to release exclusively on Lionsgate Play — February 19

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MX Player and Applause Entertainment launch trailer of ‘Hello Mini 2’

WARC: Ad spend on TV down by $34bn globally; AVOD streaming market to reach $54bn by 2025

TELEVISION

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<img width="100" height="70" class="entry-thumb" src="https://i0.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Ind-Eng-first-Test-highest-opening-day-MediaBrief.jpg?resize=100%2C70&ssl=1" srcset="https://i0.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Ind-Eng-first-Test-highest-opening-day-MediaBrief.jpg?resize=218%2C150&ssl=1 218w, https://i0.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Ind-Eng-first-Test-highest-opening-day-MediaBrief.jpg?resize=485%2C343&ssl=1 485w, https://i0.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Ind-Eng-first-Test-highest-opening-day-MediaBrief.jpg?resize=100%2C70&ssl=1 100w, https://i0.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Ind-Eng-first-Test-highest-opening-day-MediaBrief.jpg?zoom=3&resize=100%2C70&ssl=1 300w" sizes="(max-width: 100px) 100vw, 100px" alt="Image-Ind-Eng-first-Test-highest-opening-day-MediaBrief.jpg" title="Ind-Eng first Test delivers highest opening day reach since 2019; 3.8mn* AMA" />

Ind-Eng first Test delivers highest opening day reach since 2019; 3.8mn* AMA

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Australian Open 2021, UFC Blaydes vs Lewis and more on Sony Sports Network this February

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<img width="100" height="70" class="entry-thumb" src="https://i1.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Delhi-Capitals-fans-at-tIPL-auction-2021-MediaBrief.jpg?resize=100%2C70&ssl=1" srcset="https://i1.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Delhi-Capitals-fans-at-tIPL-auction-2021-MediaBrief.jpg?resize=218%2C150&ssl=1 218w, https://i1.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Delhi-Capitals-fans-at-tIPL-auction-2021-MediaBrief.jpg?resize=485%2C343&ssl=1 485w, https://i1.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Delhi-Capitals-fans-at-tIPL-auction-2021-MediaBrief.jpg?resize=100%2C70&ssl=1 100w, https://i1.wp.com/www.mediabrief.com/wp-content/uploads/2021/02/Image-Delhi-Capitals-fans-at-tIPL-auction-2021-MediaBrief.jpg?zoom=3&resize=100%2C70&ssl=1 300w" sizes="(max-width: 100px) 100vw, 100px" alt="Image-Delhi-Capitals-fans-at-tIPL-auction-2021-MediaBrief.jpg" title="Fans take centre-stage at IPL auction 2021 with Delhi Capitals’ engaging initiatives" />

Fans take centre-stage at IPL auction 2021 with Delhi Capitals’ engaging initiatives

Zee Zest announces new show ‘The Baker’s Table’ with Tejasvi Chandela

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UTDB encourages tourism with Discovery’s new title ‘Explore Uttarakhand’

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News State Uttar Pradesh/Uttarakhand celebrates 7 year anniversary

RADIO

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Radio City RJs spice up drama in COLORS’ Bigg Boss 14

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EXCLUSIVE | Indira Rangarajan, Mirchi: How 2020 changed the soundscape of...

Club FM launches ‘Cinema Katha’ for listeners to co-create audio stories...

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BIG FM’s ‘Onward & Upward’ show hosts Narayana Murthy and Sudha...

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Radio City files scheme of arrangement with NCLT post receipt of...

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Radio City’s ‘Love Shorts by Love Guru’ is back this year...

MARKETING

Urban Essentials launches all natural pet grooming range — Pawsh

Hyderabad FC onboards Playermaker as official Wearable Technology Partner

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Blue Heaven celebrates Indian women through ‘O Beauty Beauty!’ campaign

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COVIE awards PR and communications mandate to Grey Cell Public Relations

WeWork highlights the reality of WFH Zoom calls in new brand film

HDFC Life’s ‘Bounce Back’ campaign reveals importance of financial planning

DIGITAL

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Apollo Hospitals and Anatomiz3D to establish Hospital 3D-printing labs in India

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Shopfloor hyper automation company DesignX raises $300K from Modulor Capital

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Global social platform ChekMarc launched in India; secures $3M seed funding

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54% marketers plan for a future with multiple identity solutions: Lotame

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Twitter, Public App, Koo and other apps to connect with top...

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DoubleVerify’s ‘DV Authentic Attention’ now available for global brands

LEADERBRIEF

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EXCLUSIVE | Tarang Chandola, CWAT Apps: Making the most of it [Year-Ender 2020]

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EXCLUSIVE | Indira Rangarajan, Mirchi: How 2020 changed the soundscape of our lives [Year-Ender 2020]

EXCLUSIVE | Murtaza Bakir, Mintel: We are in the Next Normal

image-patrick collister-custodian - the caples awards 2021-free-mediabrief

Patrick Collister of The Caples Awards on a new idea in advertising awards shows: Free.

EXCLUSIVE | Sandra Stahl, jacobstahl: A year of big losses and small wins [Year-Ender 2020]

EXCLUSIVE | Shahir Muneer, Divo: Fostering collaboration and team support [Year-Ender 2020]

STARTUPS

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Startups

Startup Reseau shortlists 35 Indian startups for ‘Startup Bridge Canada Program’

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Agility Venture Partners seeks to power 30-tech start-ups in 2021

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HDFC Bank invites start-ups and entrepreneurs to apply for ‘SmartUp grants’

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ASEAN-India Hackathon is well aligned with the vision of APASTI 2016-2025: Union Education Minister

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Fundraising for startups made simple with SaaS platform Marquee Equity

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LAFFAZ Media launches ‘INDO-MENA Corridor’ to integrate India and MENA startup ecosystems

THE GOOD STUFF

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The Good Stuff

Vodafone Idea Foundation Scholarships 2021 now open

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Rajat Sharma donates Rs 64 lakh to flood-ravaged Uttarakhand

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S4Capital and 19 other companies join The Climate Pledge

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GoSocial Healthcare backs Famous Sikhs’ patriotic initiative for Pulwama Martyrs

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Zee Cinema and Tata Capital join hands to honour COVID-19 heroes

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WICCI PR and Digital Marketing National Council launches ‘HearHer Advisory Service’